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  1.    Benchmark: Global Category Management – Influencer Marketing
    Marketing procurementOrganisation & structure

    Benchmark: Global Category Management – Influencer Marketing

    This WFA member benchmark examined the category management of Influencer Marketing

    Read more about "Benchmark: Global Category Management – Influencer Marketing"
  2.    CMO Forum meeting overview (April 2022)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

    Read more about "CMO Forum meeting overview (April 2022)"
  3.    Benchmark: Recruitment of marketing sourcing talent
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    Benchmark: Recruitment of marketing sourcing talent

    WFA member benchmark on recruiting marketing sourcing talent

    Read more about "Benchmark: Recruitment of marketing sourcing talent"
  4.    The First 100 Days of a Marketing Capability Leader
    Marketing capabilities

    The First 100 Days of a Marketing Capability Leader

    Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…

    Read more about "The First 100 Days of a Marketing Capability Leader"
  5.    Sourcing Forum meeting overview (March 2022)
    Marketing technologyMarketing technologyMarketing technology

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 2, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  6.    Survey: Ukrainian Response
    Organisation & structure

    Survey: Ukrainian Response

    In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

    Read more about "Survey: Ukrainian Response"
  7.    Agency Management Forum Overview (December 2021)
    Agency managementIntegrated marketing

    Agency Management Forum Overview (December 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (December 2021)"
  8.    Benchmark: Investment in Marketing Capability (2021)
    Marketing capabilities

    Benchmark: Investment in Marketing Capability (2021)

    This WFA member benchmark examined the investment in marketing capability building .

    Read more about "Benchmark: Investment in Marketing Capability (2021)"
  9.    Spotlight: Shift - A Marketing Re-think
    Organisation & structure

    Spotlight: Shift - A Marketing Re-think

    The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…

    Read more about "Spotlight: Shift - A Marketing Re-think"
  10.    Benchmark: Marketing or Media Mix Models and ROI
    Marketing operations

    Benchmark: Marketing or Media Mix Models and ROI

    WFA member benchmark on Marketing or Media Mix Models and ROI

    Read more about "Benchmark: Marketing or Media Mix Models and ROI"
  11.    Spotlight: Sustainable storytelling - what are you scared of?
    Brand purposeBrand reputation

    Spotlight: Sustainable storytelling - what are you scared of?

    There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…

    Read more about "Spotlight: Sustainable storytelling - what are you scared of?"
  12.    Benchmark: Share of Voice vs Share of Market
    Marketing operations

    Benchmark: Share of Voice vs Share of Market

    WFA member benchmark on Share of Voice vs Share of Market

    Read more about "Benchmark: Share of Voice vs Share of Market"

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  1. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

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  2. It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.

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  3. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

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  4. This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.

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  5. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  6. Join us to explore TikTok’s latest generative AI products and what they mean for brands.

    More information Register for this meeting

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