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I subscribeThis WFA member benchmark examined the category management of Influencer Marketing
Overview of the CMO Forum held remotely on April 6, 2022.
WFA member benchmark on recruiting marketing sourcing talent
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
Overview of the Sourcing Forum held remotely on March 2, 2022.
In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.
This WFA member benchmark examined the investment in marketing capability building .
The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…
WFA member benchmark on Marketing or Media Mix Models and ROI
There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…
WFA member benchmark on Share of Voice vs Share of Market
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.